Methodology (Practice as Research)
Explain how your creative process functions as research.
How making is a way of knowing or generating insight.
What methods you used: studio practice, prototyping, iteration, performance, etc.
How visual outcomes were tested, documented, or reflected upon.
Address ethical or epistemological considerations (e.g., your position as a maker, collaboration, audience interaction).
THEMATIC ANALYSIS WORKBOOK
A Practical Guide to Analyzing Visual Preference in Conservation Engagement
Focus Study: Butterfly Conservation & Visual Perception Research
What This Workbook Does
This workbook guides you through a complete thematic analysis of qualitative interview data. It is designed for research investigating how visual presentation (colour, pattern, rarity information, and multispectral imagery) influences viewer interest in, and conservation priorities for, butterfly species.
The four main phases:
• Phase 1: Preparing for Analysis immerse yourself in your data and establish initial patterns
• Phase 2: Open Coding systematically assign codes to meaningful segments of your transcripts
• Phase 3: Theme Development cluster codes into coherent themes and test them against your data
• Phase 4: Write-up present and interpret your themes with evidence from participant quotes
Throughout this process, stay grounded in your rmy tansparency is crucial for thesis defence and publication.
